How to map AI to email marketing?

How to map AI to email marketing?

Shut that window down.

The above line is powerful. Isn’t it?

If you have the kind of Jarvis Tony Stark brags about, would you not brag? Jarvis can shut the window for you with the help of 4 common words.

What if I told you that you are this close to getting a Jarvis of your own, a personal intelligent system to train your business? Yes, train your business.

Don’t be surprised because you already use more AI today than you think you do.

Come on, don’t tell me you do not know about CoSchedule’s headline analyzer. What do you think it does? It is CoSchedule’s AI that maps the headline to its emotional quotient and uniqueness – the primary factors that dissect human psychology to persuade the reader to take an action. The action, in this case, is “Clicking”.

So how can you employ intelligent algorithms into your email marketing systems? Let’s look at some fascinating ways that fetch you 38% higher ROI on your next marketing campaign.

Personalization

“Hey Jennie”, definitely feels better than a “Hey There!”, right?

Do you know that you can form an instant connection with a person in just one email if you use that person’s name when you end the email?

For example, when I write a cold email or any general letter, I end my message like this – “I am looking forward to hearing from you Jennie.”

See what I did there? What this does is, bring you a response through triggers that touch people’s personality.

What happens when I call your name? You respond. The action is involuntary. And, that is exactly what you want your reader to do, respond with an action. It is fairly easy to personalize emails today with the help of merge tags. All you have to do is capture the First name of your reader when you catch their email from the opt-in.

But, personalization with AI happens on a whole new level.

By employing machine learning algorithms, targeting and tailoring the email content becomes extremely personalized.

This includes individualizing the image in the email based on the demographics. For example, a customer with traveling interests is targeted with pictures representing outdoor imagery to resonate with him on a connecting parallel. Now, how cool is that to target images by studying the demographics and psychographics?

Predictive analysis and product suggestion

Interactive content based on taste prediction can minimize the targeting efforts drastically.

By encircling audience based on their interests and the action towards those interests, Amazon achieved phenomenal results from its unique marketing campaign. Amazon set new standards.

As early as 2013, Amazon generated a whopping one-third of its revenue only from purchases that were triggered by product recommendations. Predictive analysis helps you send cart abandonment emails that actually work to entice the reader further to make a purchase. The effect – the obvious sales that follow.

Control Open Rate with Send time optimization

Email marketing has been ever evolving. What is the point of sending an email if you know that it will get lost? Will you send it? No. But what if I told you that you can track and position your emails in a person’s inbox based on Send Time Optimization algorithms. What if a business could make more revenue by channelizing the emails at the right time? Bingo! AI makes this happen.

With the increase in mobile internet users, you as a business owner have the chance to paint their morning picture and make your brand a feeling.

Mass emails are a thing of the past. Today, in order to reach your customer before your competitor, you have to make a connection. Making a connection comes when you give your brand a face. A face who knows the customer as a person, who knows their habits. AI can study the email opening habits for you. What if you can send a product email and the reader reads it exactly when she is searching for that product? That is going to be a bonanza for your business. Be prepared to handle your systems in case of sale-overflow.

That is how you control email open rate to achieve an astounding outcome, just like Amazon.

Email Copy Optimization

To check the readability score of your email copy, you can make use of the Flesch reading ease formula. 80-60 is the most widely accepted readability score that tells you that you are not straining the reader with the written content.

Strenuous vocabulary, industry jargon, irrelevant acronyms or abbreviations put your readers to sleep. Make sure they stay interested and invested in your content.

What you are reading right now has a readability score that falls within the optimum range. If you just happen to click the hyperlink to check the Flesch reading ease formula and you suck at math, don’t get overwhelmed. You can easily keep a tab on the readability score with the help of Yoast SEO plugin for your WordPress website.

How does Yoast plugin tell you what your Flesch score is? AI is your answer. The formula is fed into the algorithm that calculates the score for you. Easy-Peasy right?

So, you learned four intelligent ways to map AI to your next email marketing campaign. Are you ready for this or do you need help? Get in touch with our Xperts to run an AI-powered campaign that will fetch you rocking results.

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