Blog

Industry Updates and News

The best practices for email segmentation in 2018

The best practices for email segmentation in 2018

Email segmentation may seem complicated. But it isn’t. With the rise in email marketing, nurturing your list has become easier. But, if you have noticed that email marketing is not working for you, you might be doing one thing wrong – Sending the same email to everybody on the list. A business always has subscribers […]

VIEW WORKS
What are customer personas and why your business needs them?

What are customer personas and why your business needs them?

Knowing what your customer wants is completely different from finding what your buyer needs. Sounds awry, but it’s true. Customer personas are representational buyer models defined in the form of profile cards. They are created to steer your marketing strategies and are pivotal in studying client behavior and buying patterns. Individualized prospect profiling is a […]

VIEW WORKS
How to write a cold email that gets a response?

How to write a cold email that gets a response?

You want to spike your sales, right? More often than not, businesses get discouraged from sending cold emails. The reasons? You have sen cold emails and have had no responses You have had cold responses You have had negative responses You think it is spam You are scared. If you get cold feet when you think […]

VIEW WORKS
How to map AI to email marketing?

How to map AI to email marketing?

Shut that window down. The above line is powerful. Isn’t it? If you have the kind of Jarvis Tony Stark brags about, would you not brag? Jarvis can shut the window for you with the help of 4 common words. What if I told you that you are this close to getting a Jarvis of your own, […]

VIEW WORKS
What is email database and why every business needs it?

What is email database and why every business needs it?

  Let’s admit. You have not grown your business without cold emails. Have you? If you have, you either hang out in the A-list business communities and your work or you are “famous”. Or you haven’t grown your business at all. Cold emailing is on the rise, more than ever before. Businesses are thriving on […]

VIEW WORKS
How to get over unsuccessful email campaigns?

How to get over unsuccessful email campaigns?

Are you reaching the right audience? 49% of the sales representatives/marketers feel that they do not have the right data or information before making a call or sending an email. Before making a call or sending emails to your target audience, you must know whom to reach out and why? What is the job title […]

VIEW WORKS
How vital is Email Marketing?

How vital is Email Marketing?

How vital is Email Marketing? The world of Marketing and Advertising has evolved from offline placards to a data-driven digital world. Even if you have left behind in this long run, then the internet would turn out to be a life saver.  The whole world can be easily shrunk in the hands of internet.  The […]

VIEW WORKS
Great Marketing Tips which you must not follow

Great Marketing Tips which you must not follow

Great Marketing Tips which you must not follow (but you should) Are you scratching your head to think tactics for your next biggest move to outshine in the competitive market? What does a habitue’ make open your email and turn him into a potential customer? What will make one click on your free trial button? […]

VIEW WORKS

Enter your keyword