Author: Sterling

The Best Practices For Email Segmentation In 2019

The Best Practices For Email Segmentation In 2019

Email Segmentation may seem complicated. But it isn’t. With the rise in email marketing, nurturing your list has become easier. But, if you have noticed that email marketing is not working for you, you might be doing one thing wrong – Sending the same email to everybody on the list. A business always has subscribers […]

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What are customer personas and why your business needs them?

What are customer personas and why your business needs them?

Knowing what your customer wants is completely different from finding what your buyer needs. Sounds awry, but it’s true. Customer personas are representational buyer models defined in the form of profile cards. They are created to steer your marketing strategies and are pivotal in studying client behavior and buying patterns. Individualized prospect profiling is a […]

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Account-Based Marketing in 2018- Should You Do It?

Account-Based Marketing in 2018- Should You Do It?

Account-based marketing isn’t a novel concept. It has been in use since decades for securing strategic accounts for B2B and B2C businesses. Marketers have since long been defining their ideal customers with buyer personas. Marketers develop these personas after extensive research and analysis. Buyer personas outline the needs, the challenges, and the values of a […]

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How to write a cold email that gets a response?

How to write a cold email that gets a response?

You want to spike your sales, right? More often than not, businesses get discouraged from sending cold emails. The reasons? You have sen cold emails and have had no responses You have had cold responses You have had negative responses You think it is spam You are scared. If you get cold feet when you think […]

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How to map AI to email marketing?

How to map AI to email marketing?

Shut that window down. The above line is powerful. Isn’t it? If you have the kind of Jarvis Tony Stark brags about, would you not brag? Jarvis can shut the window for you with the help of 4 common words. What if I told you that you are this close to getting a Jarvis of your own, […]

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What is email database and why every business needs it?

What is email database and why every business needs it?

  Let’s admit. You have not grown your business without cold emails. Have you? If you have, you either hang out in the A-list business communities and your work or you are “famous”. Or you haven’t grown your business at all. Cold emailing is on the rise, more than ever before. Businesses are thriving on […]

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